We’ve been working on a facelift for the Belgrave Trust over the last couple months – last week, it went live!  Check out the site here:  BelgraveTrust.com.  Pure West has been working with the Belgrave Trust, a personal voluntary carbon offset service, for over a year now.  We provided both web design and marketing services – and these days all the hard work is paying off!  The Belgrave Trust was recently featured hy Inc. and Treehugger – and make sure to check out the CNBC spot they’re showing on the site.

Green is in, we all know this. So, while the wealthier folks may have a lot of green in their pockets, their luxuries might not be as eco-friendly as the rest of society would like. This is where Belgrave Trust enters, flashing it’s big, green smile. Belgrave Trust is an ingenious firm that provides a green image for the rich by offering carbon neutrality. Carbon neutrality balances fossil fuel usage by turning funds into environmentally friendly possibilities. In a sense, what a Belgrave client gets is carbon compensation for the emissions of their luxury lifestyle. What you take out, Belgrave will put back in.

Pure West has provided Belgrave a content-rich, user-friendly site. The functionality of BelgraveTrust.com allows Belgrave’s clients to completely immerse themselves in carbon neutrality by offering users an array of profile options, each completely adjustable, to calculate their carbon emissions faster than any other service. This website is just another example of the dynamic functionality that Pure West provides, not to mention the aesthetically-pleasing interface surrounding each and every user’s experience.

Pure West is an awesome digital creative agency. Over the years we’ve collaborated with a number of great brands, including Vice Magazine/VBS TV, Second Life, Barneys New York, Shore Fire Media, and Big Spaceship. Most importantly you get a great commission, get to work on your own schedule (often from home), a bunch of great talented people to work with and exciting clients to work for. Please send a resume and cover letter to jobs@purewest.us (.pdf preferred)

Position: Director of Marketing

Location: Long Island City (Queens), NY
Hours: Full Time
Type: Employee
Department: Sales

Responsibilities:
The Director of Marketing works directly with the Partners to assist with sales and marketing of development, production and design services. This position includes overall sales strategizing – seeking new markets and monitoring existing relationships. This position is also responsible for management of consulting projects, both for communications strategy and site planning. The Director of Marketing works closely with the CEO to assist with capacity planning.

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At the very beginning of each year our company meets to discuss our goals past, present, and future. Where we’ve come to since last year, how we’ve succeeded, what we’ve learned from our missteps, and where we’re going this year.  This year the 3rd annual Pure West meeting was held either Jan 9th. It was hosted in our brand new office in Long Island City, Queens.

Three new members who joined the group Anthony, Laurie, and Trevor. It was fantastic to grow our core by that many new faces in one year. Each has been instrumental in helping shape Pure West since 2006 until today. Suffice to say that everyone at the company has contributed immensely to our success, and have made us a much stronger corporation.

This year the focus is on real world success, honing our offerings, and continuing to build a strong base for our company to stand on.

Labeled as ‘an emporium of style and gorgeous products’, Barney’s New York is a confident yet self-conscious luxury brand with a dash of humor. Their choices exemplify a keen eye for design, and are more commonly creating new trends than following others.

Barneys came to Pure West to create a commercial and web campaign for their 2009 holiday season. They were looking for a taxi cab spot that would call attention, and a supplementary online video gift guide that would attract views. We utilized the catalog’s original colors, textures, fonts, and overall feeling as a guide for their entire video campaign.

It was a lot of fun running around Barneys’ offices and store. The fact that Simon Doonan is hysterical and great at ad-libbing certainly helped.

This is the second of the two videos Pure West made for them. It was an incredible experience to work with Barneys and glean why they are a cut above the rest.

Labeled as ‘an emporium of style and gorgeous products’, Barney’s New York is a confident yet self-conscious luxury brand with a dash of humor. Their choices exemplify a keen eye for design, and are more commonly creating new trends than following others.

Barneys came to Pure West to create a commercial and web campaign for their 2009 holiday season. They were looking for a taxi cab spot that would call attention, and a supplementary online video gift guide that would attract views. We utilized the catalog’s original colors, textures, fonts, and overall feeling as a guide for their entire video campaign.

Skip Hop is a New York City company devoted to designing groundbreaking products for a new generation of parents. Skip Hop is a New York City company devoted to designing groundbreaking products for a new generation of parents. They came to Pure West to create a set of seven product demonstration videos.

Skip Hop strives to create products that are smarter, more innovative and safer. Products that appeal not only to one’s heart but to a modern sense of design. Iconic objects that beautify the living space, simplify parenting and make day-to-day living easier as a new mom or dad.

We decided to make the style of the videos crisp, clean, and have a completely white background that allowed for the products to be the center of attention. Our goal in making these pieces was to create a seamless transition of their company’s aesthetic to video.

In 2003, Skip Hop designed the world’s first diaper bag that converts into a stroller bag. Ever since, they have been creating new parenting products that are original and transformational.

Their team continues to bring design to life, introducing exciting, innovative essentials for new moms and dads all over the world. Our team made sure their message was never lost.

Barneys New York asked Pure West to create two holiday themed videos to show off some of their most luxurious items. This is the second of the two videos we made for them. It was an incredible experience to work with a legend like Simon Doonan, and glean what makes Barneys a cut above the rest.

Great news from Adobe came today in the form of a case study they did on ‘Second Skin’. Now on top of having an Adobe Max Award “Honorable Mention” Pure West is also part of their customer showcase.

The case study below:

Real-world success

Indie filmmakers unveil fascinating story of virtual worlds in documentary Second Skin, created using Adobe Creative Suite 4 Production Premium software

Juan Carlos Pineiro Escoriaza was born to tell stories. He began making short family films as a child, charting a course that led him to a degree in filmmaking from the New York University (NYU) Tisch School of the Arts. He ultimately co-founded Pure West, a digital creative agency, along with Writer and COO Victor Pineiro; Producer and CFO Peter Brauer; and Designer and Chief Strategy Officer Chris Baily.

Pure West’s latest stellar accomplishment is Second Skin, a feature-length documentary directed by Pineiro Escoriaza about computer gamers and the virtual worlds they inhabit. The film won rave reviews during the opening night slot at the famed South by Southwest (SXSW) Film Festival.

Read the whole story here.

Barneys New York asked Pure West to create some fun holiday themed videos to push their hottest products. In just one day of shooting we were able capture enough for two web videos and a 15 second commercial that is now playing in every taxi cab in NYC. It was a lot of fun running around Barneys offices and store. The fact that Simon Doonan is hysterical and great at ad-libbing certainly helped. We hope this convinces you to buy some great Barneys gifts this holiday season.

VBS.TV asked us what other gaming visionaries we should talk to. Ralph Baer who patented the first home video game console, the Magnavox Odyssey, immediately came to mind. We traveled to Ralph’s home and spent the afternoon being blown away by his accomplishments. We were amazed at how this man shaped our generation’s childhoods with games like the Simon, countless G.I. Joe figures, and every home video game console. Thank you Ralph for sharing the day with us and making all of our lives way more fun.

Pure West went to Binghamton, New York to film the Virtusphere, the first virtual reality locomotion machine. We spent the day talking to the inventors Ray and Nurella Latypov, and the ever-so-welcoming COO, Jim DiMascio.  Then we got to try out the Sphere, taking our first official trip into virtual reality- the closest thing we have to an honest-to-goodness Holodeck.