Skip Hop is a New York City company devoted to designing groundbreaking products for a new generation of parents. Skip Hop is a New York City company devoted to designing groundbreaking products for a new generation of parents. They came to Pure West to create a set of seven product demonstration videos.

Skip Hop strives to create products that are smarter, more innovative and safer. Products that appeal not only to one’s heart but to a modern sense of design. Iconic objects that beautify the living space, simplify parenting and make day-to-day living easier as a new mom or dad.

We decided to make the style of the videos crisp, clean, and have a completely white background that allowed for the products to be the center of attention. Our goal in making these pieces was to create a seamless transition of their company’s aesthetic to video.

In 2003, Skip Hop designed the world’s first diaper bag that converts into a stroller bag. Ever since, they have been creating new parenting products that are original and transformational.

Their team continues to bring design to life, introducing exciting, innovative essentials for new moms and dads all over the world. Our team made sure their message was never lost.